Singer/songwriter Frida Amundsen (born September 9, 1992) from the small town of Vaksdal in Norway landed a recording contract with EMI Music in the autumn of 2009, after the recording company received a demo she had recorded with help from producers Lars Hustoft and Yngve Høyland. At the time, Frida was studying music in high school in the town of Voss, on the west coast of Norway. EMI Music travelled to Voss only a few days after receiving the demo and signed the young girl with the big voice on the spot.